Wanna know how I ran a six-figure wedding photography business working less than 10 weekday hours?
It’s Sarah Deshaw, owner and lead photographer at Sarah DeShaw Photographers. Thanks so much for your interest in my upcoming course, re·work. I created this course from my desire to work less in my wedding photography business, while still maintaining (and increasing!) my income. The re·work course provides real-life tools and solutions that give you freedom from your wedding photography business.
As wedding photographers and entrepreneurs, we have this golden opportunity to work from home, be flexible with our schedule, have free time to be with the ones we love, and ultimately live the life we have worked so hard to create for ourselves.
The problem is that I rarely ever hear the above story from fellow wedding photographers. While we want to work less, very few of us actually end up doing so.
The more common story I hear from photographers is how passionate they are about photography, but how stressed they are managing their studio. Their creativity (and income potential) are stifled from the real-life demands of running a legitimate photography business.
I get it.
I was busy and overwhelmed trying to make my business work. I literally felt I was drowning and as though there were a million virtual hands tugging at me every day. The pressure was too much for me and as a result I developed a condition that severely affected my health and quality of life for about a year and a half.
I’m feeling better now, but it was a doozie and I don’t want something like that to happen to you! Since I’ve re·worked my business, I went from feeling completely overwhelmed to feeling stress-free approaching wedding days and about my growing business in general.
With the tools I've created for re·work, I’ve taken my wedding photography business from 50+ weekday hours per week to under 10, while increasing my revenue and maintaining a six-figure wedding photography studio with very happy brides.
Now I’m on a mission to help wedding photographers get their lives back. Because life, well that’s why we create our businesses in the first place. You know all that stuff that burns you out in your wedding photography business? I’m going to help you minimize or entirely get rid of it! My course will confront you with some tough decisions to make for your business, but the decisions will be entirely worth it. Promise.
I am going to pull back the curtain and get into the nitty gritty of what hard but strategic decisions I had to make and share with you paperwork and tools you can customize for your business. (Teaser alert! I’m even going to share my price guide with you and the strategies behind it so you can customize it and make it your own!)
This is what I’ll teach you in re·work:
1) How I cut my office working hours in half through outsourcing (and who I outsource to), and the strategies I used to cut them in half again (including the done-for-you client management tools that took me months to create!)
2) Strategies and tools to minimize your time spent on inquiries, client email and nearly eliminate selling and client meetings altogether.
3) My wedding workflow; how I spend under an hour in the office on each wedding!
Some people think outsourcing and systems are just buzzwords and that they are only for the overwhelmingly successful in the industry, but I’m here to tell you that is sooo false! Those successful people get to the top of the industry because of their clever systems and decisions to outsource — not vice versa.
Since this is my first go-around of this course I am offering it at a steal - only $49 to my beta test group. The price will go up the next time I teach the course, and will increase again by the time I do the final launch of the course to the photography community. This unique opportunity to be my beta group will include 8 photographers who I will work closely with to ensure all the strategies are understood and implemented. Once these eight spots are filled, any additional photographers who are interested will be wait-listed until the next course date. This course will be online and I’m working out the details of that, so it will be available to catch up later if you can’t make it to class time. The course will start January 5th, 2015. Class will be once a week for 3 to 4 weeks. If you’d like to hold your spot please hit “reply” to this email and send me a message to let me know. I’ll send you an invoice to hold your spot.
Whether or not you’re interested in working alongside me in this course I want to challenge you to think about five years from now or ten years from now. How do you want to feel? What changes and hard decisions will you need to make now to create that life for yourself?
Please feel free to respond to this email with any questions you have about this course and I will answer each and every one of your questions personally.
Wishing you all the best life has for you,
If you’re still not sure if this course is for you:
This course is for:
-Wedding photographers who are overwhelmed and spread thin and would rather be focusing on their art.
-Wedding photographers who have a lot of heart, but not a lot of strategy when it comes to business and client management. (Ever get to a shoot and feel nervously unprepared?)
-Wedding photographers who need more time to grow their business, or spend more time with their families.
This course isn’t for:
-Wedding photographers who feel on top of their email inbox, client management, and always feel prepared on a wedding day.
-Wedding photographers who are firm on spending a lot of time outside of the wedding day with each client or each client’s photos.
-Portrait Only Photographers
“Sarah’s course has allowed me to not only save time but do more for my clients by raising the customer service I provide as well as attract more clientele for the future.” -Todd Helzer toddhelzer.com
“Sarah’s course was both inspiring and invigorating! Even though I’ve been in business for a bit, I found her openness about workflow and how she creates work/life balance especially honest and extremely helpful. As a new mom, I’m feeling really great with how the year is shaping up with my business and life, and part of that success is due to Sarah’s course. She’s also just a really lovely person! So, bonus!” -Robyn Aaron robynphoto.com
“My wedding workflow improved 100 times over and my brides couldn't be happier or more impressed with the level of organization I have been able to achieve because of the Rework Course!” -Juliana Sabo julianasabo.com
“I’d recommend the course to anyone struggling with work/life balance. It was such a relief to see that there were ways to have a life again!” -Shea Halliburton Wright bysheaphotography.com
YOU’RE A FREEDOM SEEKING TRAIL-BLAZER WHO WANTS TO MAKE YOUR MARK ON THE WORLD.
BUT YOU CAN’T DO IT WITHOUT A FOLLOWING.
Betcha wish you could...
Easily grow a following of real peeps who are also ideal customers
Get more eyes on your products, services or blog every. single. day.
Have a swoon-worthy feed that attracts just the right audience to you
Share content with people who are dying to hear what you have to say
Add a heck of a lot of value to your audience and massively grow your brand with Instagram
YOU CAN DO ALL THIS AND MORE, BUT YOU'LL NEED A STRATEGY TO GET THERE.
DON'T WORRY, I GOT YA COVERED. THAT’S EXACTLY WHAT I’LL BE TEACHING YOU IN THIS E-COURSE!
3 Payments of $67
I remember it so clearly.
I was sitting on my couch, avoiding work, feeling frustrated, and just staring out my window. You wouldn't have known it by looking at me, but my chest was tight, and I was wound up inside. I knew I wanted to have my own brand, but I was only in the early stages of figuring out what that would look like. And, I knew I needed a following to grow my brand and turn it into a real business, but who would follow me and why? And how would they even know to find me?!
It felt like too much and I felt like too little.
If you've been there, I feel ya. I know how frustrating it can be.
The good news is, that I’ve been there and broken through.
That on-the-couch-day I told ya about is the day I promised to myself I would figure out exactly what it takes to grow my brand with Instagram.
And I did.
I grew my Instagram following with over 10k real, new followers in less than a year.
(But, let's be real for a minute. It's not the growth in my following count that mattered per se. It's what came from that growth: the new partnerships, clients, brand authority, and clicks to my website that mattered when it came to growing my brand into a business!)
Spoiler alert: I'm not cooler than you and it didn't happen by accident! ;)
It was intentional, strategic growth.
After my account hit 8k, then 9k and eventually 10k and beyond, I started getting messages from friends and followers who took notice of my Instagram growth, wanting me to help them with how to grow theirs. So, I put together a system of everything it took, from branding, to growth strategies and more. The system I created, (including ALL my best secrets to grow your brand with Instagram!) is my e-course Instagram Influence.
Scroll to learn more!
Here's how I see it...
LEARNING HOW TO HAVE INFLUENCE ON INSTAGRAM = MORE DREAM CLIENT FOLLOWERS.
MORE DREAM CLIENT FOLLOWERS = MORE SALES.
MORES SALES = MORE FREEDOM.
SOUNDS DREAMY, RIGHT?!
What's included in the Instagram Influence E-Course?
LIFETIME ACCESS TO ALL 6 TRAINING MODULES
SUPPORT + FEEDBACK WITH THE COURSE INSTRUCTOR VIA EMAIL
ACTIONABLE COURSE WORKBOOK
Wanna know more? Let's dig into what's inside the modules, love..
MODULE 1 - DEFINING INFLUENCE
This is where is all starts! We’ll take a look at what influence really is and what you need to do to get it. Without any complicated processes or algorithms.
- What it really means to be an influencer
- Why claiming your influence will outsmart any algorithm change
- Learn the 6 things you must do to be influential
MODULE 2 - ESTABLISH YOUR BRAND
This module is where we lay the ground work for your success in the rest of the e-course. We'll establish your brand in detail, so we can later attract followers who will absolutely LOVE to follow you!
- Why establishing your brand's values & beliefs will make or break attracting the right following
- Why building consistency through branding leads to sales
- How to make quick decisions for your brand so you know what to post and what NOT to post
- Get clarity on your message and style
MODULE 3 - YOUR INFLUENCE TYPE
Everyone has their own influence type. We’ll break down what that means, how to find yours, and why it’s important.
- Why influence is crucial for your business
- How to gain permission to promote, so you won't come off spammy
- Discover your influence type
MODULE 4 - IDENTIFY YOUR IDEAL FOLLOWER
Who is the person that you’re really trying to reach? As the saying goes, if you’re talking to everyone you may as well be talking to no one. We’ll discover in full detail who your ideal follower is, so we can implement strategies to attract them to your profile in module 6.
- Why attracting the right follower saves you time and money
- How to get the right kind of followers
MODULE 5 - DESIGN YOUR PROFILE AND FEED
This is where it all starts to come together! (Yeah!!) We’ll talk about how to design your feed strategically and what you need to include in your profile. Hint: it’s about way more than just posting pretty pictures.
- How to make your feed instantly attractive to your ideal followers (so they'll want to click "follow!")
- What your brand's photography style and grid style are
- How to create content your audience will LOVE
MODULE 6 - GROW YOUR AUDIENCE
In this module I'll teach you the top 7 strategies to get new eyes on your feed every. single. day. Think of how far you'll expand your brand's reach with all that attention! *sigh* *pats self on back*
- Where to find heaps of your ideal followers on Instagram
- The #1 Instagram growth strategy (the one I used to grow my following with over 10k new followers in under a year)
- More visibility strategies to stack the deck in your favor for Instagram growth success
"Every time I went to post a picture I had so much self doubt. Sarah's strategies helped not only save time, but my sanity. I no longer dread posting photos and I'm excited to see the account grow while I focus on the amazing content." -Jac Gamache
I NEED THIS COURSE!
3 Payments of $67
That's great and all.. but, you're still not sure how to:
TAKE A POSTABLE PIC
PLAN AHEAD FOR STRESS-FREE POSTING
WRITE YOUR NEXT CAPTION
Um, would some kick ass bonuses help?
I GOTCHA COVERED!
FAUX PRO with YOUR PHONE
Want to uplevel your phone photography for more captivating Instagram posts? In this PDF guide I share my top 10 tips on how to feign pro status straight from your phone.
INSTAGRAM PLANNING 101
Plan out your Instagram with ease! This PDF guide will give you tips and tricks to laying out a stylish and on-brand Instagram feed.
INSTAGRAM CAPTION GENERATOR
Stumped on how to caption your latest 'gram? If you want to be mysterious like queen B, you may forego a caption altogether. But, for those of you that want to caption, but aren't sure what to say, this PDF guide is chock full with fill-in-the-blank captions and ideas for you!
Enrollment is closing very soon, so get your hiney in the course (aka click the "enroll now" button below to join).
TRUST ME, YOU DON’T WANNA MISS OUT!
3 Payments of $67
Here’s a little bit more about me…..
I have a minimalist's heart and a business mind. My forever mantra is "less, but better."
I'm super passionate about pursuing freedom in a major way: financially, emotionally, physically & spiritually. And, I love helping others do the same.
I'm a dreamer, an idealist, a clean fashion-lover, and an online educator. I help entrepreneurs streamline their businesses and lives so they can quiet down the "noise" and reconnect with designing a smart and authentically happy business + life grounded in what matters most to them.
My instagram feed:
Frequently Asked Questions
Do you offer refunds or guarantees?
Because of the nature of this course, we don’t offer any refunds. I believe that if you really implement what you learn, you can get amazing results. That said, there is a 14-day money back guarantee if you feel the course just isn’t for you. You must submit all completed homework + a statement to our customer care department to qualify for a money back guarantee.
How long will I have access to this course?
Does forever sound long enough? Good. ;)
What format is the course content delivered in?
The course is a mix of videos (my voice + slides) and workbooks. Once you enroll, you’ll get instant access to all of the modules. Go through them as fast or slow as you’d like (you do have lifetime access afterall).
This course would be a big investment for me. Is it really worth the price?
I believe that investing in yourself and your education is always a good investment. If it’s something you feel called to do, then don’t let the investment scare you. You’re worth it!
Could I just find this information for free online?
Sure, there is a lot of free information available on how to grow your brand on Instagram. But if you’re really committed to getting results, you need a proven step-by-step system. No guessing, no hoping it will work. This course will give you all of the tools you need to make it happen, all in one beautiful, convenient place.
I don't have a business yet, but I know I want to someday. Isn't it too soon to take this eCourse?
It's the perfect time! I began strategically growing my following before I knew what I would sell. We'll talk more about this in the course, but wouldn't it feel so good to have an audience to launch your first product or blog post to?
Who is this eCourse for?
Bloggers, content creators, freelancers, online or in person business owners, authors, experts, coaches or anyone who needs an audience to expand their business and wants to be seen as the go-to brand in their industry.
Is there anyone who shouldn't take this course?
If you tend to not implement what you learn, or are looking for more followers without a bigger purpose behind it, this course isn't for you.
I totally want in!
LET'S GET THIS PARTY STARTED
3 Monthly Payments of $67
Stop guessing when it comes to growing your audience on Instagram.
Imagine your brand, but with more influence. Feels pretty frickin' good right?! Let me help you create a massive brand following that will love what you have to share so you can have more impact, more income, and create an authentically happy business + life (with plenty of room for puppy cuddles and Netflix.)