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I'm Sarah DeShaw. I have a minimalist's heart  and a business mind. Read more...


my favorite books


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Mastermind: Charleston Girls Trip

I recently went on an ah-mazing mastermind trip to Charleston with 2 of my biz besties. These trips are always pivotal for me + my business. (More on that soon!) In between mastermind sessions (where we'd dig into each other's business plans, share strategies we've been learning, and help each other dissect + shift perspective on personal blocks), we explored the sights and tastes of Charleston. It's work hard/play hard at it's finest.

10 Tips to Take Better iPhone Photos For Your Brand

In order to have a stand out brand and stay competitive in a digital marketplace, it's important to learn the skill of taking amazing pictures for your brand straight from your phone. However, it can be challenging. In this post, I've compiled some of my favorite tips on how to take amazing photos straight from your phone.

Why You're Not Getting the Traffic/Followers/Clients You Deserve From Instagram

Have you ever had one of those moments when you take time away from finishing up a project with a client, or press pause on writing an urgent email, or even take distracted time away from your date night (oops!) to put together an amazing Instagram post that showcases your personality and creativity, anticipating that this. is. it!

This is the moment your talent will be seen and appreciated.

My Gratitude Practice

Did you know it's scientifically proven that keeping a daily gratitude journal leads to better sleep, reductions of physical pain, a greater sense of well-being, and a better ability to handle change?

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Things I Love: Tiny Coffee

I sure do love my morning coffee lately. When I drink my tiny coffee from my tiny cup, I feel like I could close my eyes and practically be at a cafe in Paris.

If you can't tell by what I call my coffee, I'm no coffee expert, BUT I make a darn good macchiato of sorts.

The Sparkly Truth Project

Entrepreneurship is amazing and is for sure in the top 3 best decisions I've ever made in my life. But, it can be tough.

Like, really tough.

When I first started down this entrepreneurial path I used to get wishful, starry-eyed, and jealous seeing other peoples success and think to myself how lucky they were.