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I'm Sarah DeShaw. I have a minimalist's heart  and a business mind.


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6 Ways to Use Instagram's "Ask Questions" Feature for Your Business

Chances are that if you're peepin' this article you've heard about Instagram's "Ask Questions" feature. But, how can we use this feature for our businesses? This article will give you some great ideas!

[Side note -- if you're not sure where to find the feature, check out this article: "Where to find Instagram's Ask Questions Feature"]


Here are 6 ways you should use Instagram's "Ask Questions" feature for your business:

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1. Come up with your next product idea

If you notice a theme in the questions you get from your audience, it uncovers an area where your audience needs help and sees you as the expert. If you pay attention to the pattern, you could take the opportunity to create a new product, course, book, or coaching service around helping them answer that question.



If you listen closely, most questions come with an undertone of what your followers' hopes, dreams and goals are, OR what problems are bothering them that they are hoping to solve. The more you understand how to help your audience get their goals, the better leader you'll become in your industry.


3. learn where your audience sees you as an expert

You'll quickly learn what areas your audience views you as an expert based on the questions they ask. Think about it-- you wouldn't ask someone a question you didn't think they could answer for you. Use this information to reaffirm that you're communicating your area of expertise to your audience, or discover a new one you may not have considered previously because it's so second nature to you!


4. gET new content IDEAS

There may be a key area your audience craves knowing more about you or your brand. By letting them ask you questions you'll uncover what else they'd like to hear from you! Answer their questions, but also take the opportunity to repurpose the content into future Instagram posts, blog posts, or email campaigns.


5. discover what could be improved about your product or marketing

When your brand offers to answer your audiences questions, you may have an lightbulb moment about your product or marketing. Here are a couple examples:

  • You thought your instructions on how to use your product were more clear than it must be if they still have questions, so you go in and give it an update.

  • Your audience is asking if your product or service would be right for them, when in your mind it obviously would (or wouldn't) be. A scenario like that means it's time to add that in to your marketing material!

  • If your e-course students still have questions, you may learn you didn't include a key area that they need help. You could add this in as a bonus!


6. surprise your audience with direct access to you

A great way to use Instagram's "Ask Questions" feature is to use it to add value to your followers. Surprise your followers by personally answering their questions. They'll never forget how you took time to help them out directly, especially if having that kind of access to you isn't typically possible. When you have a personal touch point with someone like this even just one time, your influence will increase in their eyes and they will become loyal followers.


If you want to learn how to grow your brand's following with real, ideal followers, so you have more people to influence, share your product or service with, and try this "ask questions" feature on, you'll DEFINITELY want to check out my free 25 minute workshop, "How to Grow Your Following" In the workshop I share the #1 strategy I used to grow my Instagram with followers who are actually interested in what I offer. Click the button below to get instant access to the video workshop.

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